Are e-books soulless?

Before we get into a philosophical discussion, here’s what I mean.

Produced by the New Zealand Book Council, this ad kinda makes me feel good about cancelling that Kindle order I made a while back

Here’s the quote from gizmodo article

This stop-motion ad by the New Zealand Book Council makes me glad I don’t own a Kindle or a Nook, and it makes me want to go grab a book immediately. Preferably a gritty New Zealand western.